I'm drawn to projects that step outside the usual market habits and patterns, creating space for genuine expression. While I specialize in long, in-depth projects, I also enjoy the spontaneity and freshness of shorter ones.
I like approaching each project as an open field for experimentation, always looking for new ways to tell a brand’s story. My goal is to keep the work authentic and personal, so every brand feels alive in its own way and connects with people in a way that lasts.